Internet Strategy Forum - Summit West 2009

Internet Strategy Forum
Summit West
Portland, OR ~ July 23-24th

Executive keynote presenters from Forrester Research, Hewlett-Packard, Intuit, Xerox, Intel, Welchman Pierpoint, Portland Trail Blazers and more; sharing their insights and ideas about Internet strategy -- How to best leverage the Internet & integrate it into business strategy.

Having attended this conference last year, I had huge expectations for the 6th Annual Conference, and to my delight, all my expectations were once again satisfied in excess.

Featuring highly respected speakers from some of the world's most established brands, the Internet Strategy Forum has once again provided a highly detailed and thorough conference which allowed these business giants to share their unique insights into how their organizations have been able to leverage the power of the internet, and to develop their brands and following while decreasing overall marketing expenses through Social Media strategies.

The Featured Speakers & Keynotes Included:

• Jeremiah Owyang
  Sr. Analyst, Forrester Research
  
  
• Katherine Durham
  VP of Marketing (Imaging & Printing Division), Hewlett-Packard
  
  
• Johan Jervoe
  VP of Creative & Digital Marketing, Intel Corporation
  
  
• Sheila Tolle
  VP of Marketing Small Business, Intuit
  
  
• Duane Schulz
  VP of Interactive Marketing Xerox
  
  
• Lisa Welchman
  Founding Partner, Welchman Pierpoint
  
  
• Chris Dill
  Chief Information Officer, Portland Trail Blazers
  

As was the case last year, and which I hope to continue in years to come, I posted many of the key points to my Twitter Stream (@CommunityMGR), and the following are the key points which were included in my stream...

• Amazingly, my @BrightKite posts from #ISF 2008 are still on PG #1 of the Portland Governor Hotel: http://su.pr/30bHmM - #ISF09
  
  
• Katherine Durham, VP of Marketing, Hewlett Packard. 50% of Top10 sites are Social Media related. #ISF09
  
  
• Mobility Trend: 85% of Consumers have Mobile Access. Video Trend: 77% of Americans watched a video last month... #HP #ISF09
  
  
• Review Trend: Instant Credibility via peer reviews. Negative Reviews can actually convert at higher rates due to ALT Peer POV. #HP #ISF09
  
  
• RT @caseorganic People spend 14 hrs/wk or 40% of time online, whereas advertisers are spending 5% of budget online. @KatherineDurham #ISF09
  
  
• HP Success Factors: Maximize Online In-Store Integration, Integrate Social Media, Commit, & Experiment. #HP #ISF09
  
  
• HP Consumer Data: 96% of Consumers Research Online, but 79% of those Consumers still purchase In-Store! #HP #ISF09
  
  
• Social Networking at HP: Listening is good! Talking is good! Collaboration, Sharing, Developing FRIENDS: Trust, Context, Ideas. #HP #ISF09
  
  
• Social Networking: Make it easy...Give to your friends...Tell a story...Share the spotlight...Be a good friend! @KatherineDurham #HP #ISF09
  
  
• Neg. Reviews can drive conversions because what doesn't work for one consumer, may be PERFECT for another consumer. #HP #ISF09
  
  
• Measurement: Targeted Auduence, Blog Mentions, Tweets, Social Bkmrks? Est baselines and rank. What's the current tone? Be innovative! #ISF09
  
  
• PPL have always talked about your products, but now what they say is permanent and worldwide. Power shift from Company to Individual. #ISF09
  
  
• CEOs and Journalists are some of the LEAST trusted. Only 30% Trust what Companies say, and are more inclined to trust peers. #Intuit #ISF09
  
  
• New Norm: Voice of Individuals is unleashed. Cost of publishing is $0. Individuals about belonging, self-esteem, self-actualization. #ISF09
  
  
• Fastest growing group on Social Networks (ie: Facebook) are over the age of 45! Social Equillibrium from young to older. #ISF09
  
  
• The Traditional News Cycle is too slow. News outlets are picking up stories days to weeks behind emerging Social Media Channels. #ISF09
  
  
• Channels like Twitter allow companies to help customers WHERE THEY ARE. Personalize with indiv photos, NOT logos as avatars. #Intuit #ISF09
  
  
• "Crashing" other peoples Communities without engaging = FAIL. Choose the SM Communities which contain your audience and engage! #ISF09
  
  
• Top 5 Challenges: Low Budget, Lack of Staff, Lack of Career Path Opportunities, Not High Enough Management Level, Competitive Salary. #ISF09
  
  
• Businesses which fail to realize the importance, role, and potential of the Internets' impact on business are subject to dying off. #ISF09
  
  
• "Without STANDARDS, Wikipedia would look like most of your websites..." quote by Lisa Welchman ~ Ouch, and yet so true! LOL #ISF09
  
  
• Ice Breaker: "Cursive is a dinosaur language. It's all about DIGITAL today!" (ie: "idk") #ISF09
  
  
• Power continues to shift to communities over brands- ultimately resulting in institutions. @jowyang #ISF09
  
  
• Technology Changes > Drives Consumer Behavior > Business Adoption... #ISF09
  
  
• 5 Eras of Social Web: Relationships, Functionality, Colonization, Context, & Commerce #ISF09
  
  
• Linkedin's Application Framework: The Intranet has been outsourced to Social Networks. "Fishing where the Fish Are..." #ISF09
  
  
• Trend of applications becoming more important than traditional websites. Corporate websites continue to fragment into Communities. #ISF09
  
  
• The Era of Social Context: Social Contracts will emerge. Consumers will share info in exchange for improved experiences. #ISF09
  
  
• Social Networks will become next-generation CRM Systems. Advertising Agencies could flip to representing the Community to Brands. #ISF09
  
  
• SM Challenges to Consider: Privacy, Social Network Burn Out, Legal Issues, Noise from Ambient Intimacy, and Extremism. #ISF09
  
  
• Era of Relationships: Join the conversation where it exists; Fish where the fish are! #ISF09
  
  
• Era of Functionality: Shatter your corporate website; let it spread to the Community. #ISF09
  
  
• Era of Colonization: Focus on advocates, and aggregate the conversation. #ISF09
  
  
• Era of Context: Flexible Websites, and more content inventory. @jowyang #ISF09
  
  
• GI Gen (84+) and Baby Boomers (44-63) are both Generations concerned with things GREATER than themselves... So what happened? #ISF09
  
  
• 28% of the typical workday is interrupted by unwanted info. Most B2B Companies waste the bulk of their digital marketing investment. #ISF09
  
  
• Chris Dill, CTO of the Portland Trail Blazers agrees... there are SERIOUS problems with the C-Level Execs not getting it [trends]. #ISF09
  
  
• When Marketing and IT Departments don't collaborate on initiatives, you ultimately set your business up for failure... #ISF09

Amber Case's Visualization of the ISF Summit 2009

Shortly after the Internet Strategy Forum Summit West in Portland, OR last week, I stumbled upon an excellent article written by Amber Case that visually graphs the Twitter trends, volume, and buzz from the ISF Conference.

Not surprisingly to myself nor @TaylorBarr, quite a few of my tweets were picked up in this blog post, and I wanted to share it with those interested in tracking and visualizing Twitter trends, volume, and "buzz" resulting from events.

Visualizing the ISF Summit 2009
By Amber Case, a cyborg anthropologist, internet marketer, and speaker from Portland, Oregon.

You can contact her at CaseOrganic[at]gmail.com, or on Twitter at @CaseOrganic.

Social Media Club Portland's Summer Social

Last week, I had the opportunity to attend the Social Media Club (Portland, OR) Summer Social which featured Jeremiah Owyang (@jowyang), an analyst at Forrester Research.

I couldn't help but see the humor in the fact that when Jeremiah arrived at the SMC Meetup which was held at @WebTrends, the crowd was energized like the scene from Intel's creative commercial featuring Ajay Bhatt, the co-inventor of the USB.

This was a particularly interesting SMC event for me personally, because while we were gearing up to start @SocialMediaPDX (SMC Portland, OR), I was feverishly tweeting away in the #SMCTriangle SMC-RDU Tweetup in Raleigh, NC.

Nonetheless, once @SocialMediaPDX began, I was solely focused on our featured guest speaker, Jeremiah. The following are just a few of the key points (and tweets) that I took away from the Q&A Presentation...

• SMC Portland's Summer Social, feat. @JOwyang, and moderaterated by @UncleNate. #SMCPDX - Photo: http://bkite.com/09TJX
  
  
• POST = People Objective Strategy Tools... Methodology to a successful Social Media Campaign. @jowyang #SMCPDX
  
  
• "Should my small business be on Twitter or SM Channels?" - Is your target audience on the SM channels you're planning on utilizing? #SMCPDX
  
  
• Social Media doesn't scale - 1:1 Relationships don't scale! Focus on word of mouth; also encourage audience to support each other! #SMCPDX
  
  
• "The biggest Social Network is EMAIL... fairly untapped resource..." by @jowyang #SMCPDX @iContact FTW!
  
  
• Yahoo is typically a yr behind the "ball," but their new platform integrates enough SM tools to be a potential "player." @jowyang #SMCPDX
  
  
• SM Trend for 2010: Social Pollinating and Aggregation... Integration of various trending SM tools into a centralized application. #SMCPDX
  
  
• Most brands are just spewing content, but aren't ENGAGING their clients. This is a MAJOR mistake. SM is a dialogue, NOT a monologue. #SMCPDX
  
  
• CRMs are starting to integrate SM tools to log SM data about clients. Challenges: Mapping of Identity & Companies are NOT ready! #SMCPDX
  
  
• In Asian cultures they only use their mobiles for calls 4% of the time! Mobiles are used more for SM, Data, and Community. #SMCPDX
  
  
• As this Virtual Generation ("Digital Natives") enter the workforce, Email becomes essential to Online Communications. @jowyang #SMCPDX

#SecretAsianMan Featured in Ford Fiesta Movement - Mission 2

Rocked some serious #AsianPride in @TaylorBarr and @DParsons22's #FiestaMovement Mission 2: Mobile Gaming! http://digg.com/u17A1e