Social Media Club Portland's Summer Social

Last week, I had the opportunity to attend the Social Media Club (Portland, OR) Summer Social which featured Jeremiah Owyang (@jowyang), an analyst at Forrester Research.

I couldn't help but see the humor in the fact that when Jeremiah arrived at the SMC Meetup which was held at @WebTrends, the crowd was energized like the scene from Intel's creative commercial featuring Ajay Bhatt, the co-inventor of the USB.

This was a particularly interesting SMC event for me personally, because while we were gearing up to start @SocialMediaPDX (SMC Portland, OR), I was feverishly tweeting away in the #SMCTriangle SMC-RDU Tweetup in Raleigh, NC.

Nonetheless, once @SocialMediaPDX began, I was solely focused on our featured guest speaker, Jeremiah. The following are just a few of the key points (and tweets) that I took away from the Q&A Presentation...

• SMC Portland's Summer Social, feat. @JOwyang, and moderaterated by @UncleNate. #SMCPDX - Photo: http://bkite.com/09TJX
  
  
• POST = People Objective Strategy Tools... Methodology to a successful Social Media Campaign. @jowyang #SMCPDX
  
  
• "Should my small business be on Twitter or SM Channels?" - Is your target audience on the SM channels you're planning on utilizing? #SMCPDX
  
  
• Social Media doesn't scale - 1:1 Relationships don't scale! Focus on word of mouth; also encourage audience to support each other! #SMCPDX
  
  
• "The biggest Social Network is EMAIL... fairly untapped resource..." by @jowyang #SMCPDX @iContact FTW!
  
  
• Yahoo is typically a yr behind the "ball," but their new platform integrates enough SM tools to be a potential "player." @jowyang #SMCPDX
  
  
• SM Trend for 2010: Social Pollinating and Aggregation... Integration of various trending SM tools into a centralized application. #SMCPDX
  
  
• Most brands are just spewing content, but aren't ENGAGING their clients. This is a MAJOR mistake. SM is a dialogue, NOT a monologue. #SMCPDX
  
  
• CRMs are starting to integrate SM tools to log SM data about clients. Challenges: Mapping of Identity & Companies are NOT ready! #SMCPDX
  
  
• In Asian cultures they only use their mobiles for calls 4% of the time! Mobiles are used more for SM, Data, and Community. #SMCPDX
  
  
• As this Virtual Generation ("Digital Natives") enter the workforce, Email becomes essential to Online Communications. @jowyang #SMCPDX