Social Media Strategies for Businesses
November 8th, 2008 @ Meredith College in Raleigh, NC
November 8th, 2008 @ Meredith College in Raleigh, NC
This past weekend, I had the honor of co-speaking with Chuck Hester (Director of Communications, iContact Corporation) to some MBA students and Alumni at Meredith College in Raleigh, NC.
While I have had many friends and colleagues graduate from Meredith College, I had not truly had the opportunity to see the campus, especially in the daylight. Meredith is a truly beautiful campus, and is almost like a small village set within the busy whirlwind of Raleigh city life.
We started speaking around 9AM, and by 12PM had wrapped up a three hour presentation that briefly covered mainstream Social Media channels such as LinkedIn, MySpace, Facebook, Twitter, and various Social Book Marking tools such as Digg and Del.icio.us. Chuck presented an excellent detail presentation of how the various features of LinkedIn could help business professionals to expand their network, while also self-branding individuals as industry experts and key individuals.
I presented on an overview of Social Media, touching on popular services like Twitter, and how large coroporations are starting to participate in conversations online, while also investing in proprietary SM properties for their clientel. I also briefly covered Social Media ROI and measurement challenges.
While I have had many friends and colleagues graduate from Meredith College, I had not truly had the opportunity to see the campus, especially in the daylight. Meredith is a truly beautiful campus, and is almost like a small village set within the busy whirlwind of Raleigh city life.
We started speaking around 9AM, and by 12PM had wrapped up a three hour presentation that briefly covered mainstream Social Media channels such as LinkedIn, MySpace, Facebook, Twitter, and various Social Book Marking tools such as Digg and Del.icio.us. Chuck presented an excellent detail presentation of how the various features of LinkedIn could help business professionals to expand their network, while also self-branding individuals as industry experts and key individuals.
I presented on an overview of Social Media, touching on popular services like Twitter, and how large coroporations are starting to participate in conversations online, while also investing in proprietary SM properties for their clientel. I also briefly covered Social Media ROI and measurement challenges.
Posts
0 comments:
Post a Comment